On discovering that 88% of company breakthroughs were simply the result of exceptional executions of ordinary ideas, Kevin Kelly dedicated his life’s work to exploring this remarkably straight forward idea. His research culminated in the development of the unique Xceptional Execution (XE) methodology and a book of the same Do! The pursuit of Xceptional Execution. A bestselling author, Kevin graduated with a Bachelor of Commerce degree from University College Galway in 1987. Through his energy and enthusiasm, he went on to break sales records in each of the companies he worked for. Nowadays, Kevin speaks all over the world, giving keynote addresses, masterclasses and training modules at corporate meetings and conferences throughout Europe, the Middle East, Asia and the Americas. His clients have included Microsoft, Globant, HSBC, KPMG, Scania, Coca-Cola, Pfizer and Lane Crawford.