John McGuire is CEO and Founder of Active Mind Technology, creators of a real-life digital sports platform, founded in 2011. He is collaborating with fuseproject Founder and designer Yves Behar on the company’s first product, Game Golf. Game Golf is based on the Game platform, and is for athletes and sports enthusiasts who want to see, share, compete and compare their game with pros and peers. The Game platform allows users to play their way to greatness using wearable sensors and apps customized to the game.John has been an entrepreneur for the past 15 years and has a truly unique background. Having worked both as a software engineer and in the field of behavioral psychologies, Game and Game Golf combine John’s two loves, technology and sports. Prior to founding Active Mind Technology, John started Active Mind Consultancy, a practice where he gave athletes access to a range of simple mental tools and techniques to improve performance. John has also worked for Nortel for 10 years in the area of Big Data. John was a contributing author for the book Business Model Generation and co author for the Mensani System.