Helena Deane is the Horizon 2020 Adviser and Project Support Executive at WestBIC, an EU Business and Innovation Centre located in the West of Ireland (www.westbic.ie). She is also an Intertrade Ireland Fusion Programme Consultant. Her educational background is in European Business Administration, having graduated First Class in this field from Universities in Cambridge and Berlin. For the last 9 years, Helena has been working with StartUps, SMEs, Universities and various Public Organisations as a consultant in the areas of R&D and innovation, feasibility analysis, business strategy, planning, commercialisation and funding. Helena is also engaged by the European Commission as an expert and evaluator to undertake specific assignments concerning research and innovation related to Horizon 2020.